Synergy

The Weeknd has used his album theme throughout their music, music video's and merchandise. The Weeknd's style is a very slow R&B movement which you can almost tell just from the album cover below by the colours and the image below.

In the music video they then carry this theme on into the album using black and white throughout the whole of the video and including women which is shown above also in the album cover. Using the male gaze which is very important usually within a R&B video. Synergy occurs with the album as they follow the style throughout onto his music video.

Here is more merchandise and advertisement as above you see an iPhone/iPod case which is used to promote the new album Trilogy but still keeps on with the style that is used for the album this is a constant reminder of the album to fans and possible future fans once the album has ben released as this is his first major commercial breakthrough album. Below also is another advertisement which was very well posted around the time of release of the album.